Ipswich's mayor, Jane Riley officially opened easyHotel by cutting the ribbon today (Monday 11 February).
The 'orange carpet' was rolled out for the guest of honour this morning.
easyHotel has been built on the site which was on the old Groove entertainment venue and is the latest opening for the company which is part of the group that includes easyJet.
Commenting Iain Goswell, Group Operations Director said: “We are delighted to have officially opened our doors in Ipswich. The hotel is the latest opening in our busy expansion programme bringing the Group’s total portfolio to 35 hotels across 27 great locations, both in the UK and
“Steeped in history, this bustling county town, just 80 miles north east of London, is not only a great destination for tourists but is also rapidly becoming a stylish technology hub, as an increasing number of firms base themselves there to take advantage of local talent.
“Through our simple, no fills offer, our guests (be they visiting for business or pleasure) will be able to book comfortable accommodation at highly affordable prices. We’re also looking forward to making a contribution to the local economy and by keeping our prices low we encourage visitors to spend more of their money in local cafes, restaurants, shops and museums.”